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Pine Labs harnesses the mobile edge to create a combo of payment, loyalty and promotional solutions

Noida, December 27 2012: Leading Indian provider of Payment, Loyalty and Retail Automation systems,  Pine Labs, has  launched a slate of products and solutions   which untether the Point of Sale terminal, make it mobile and  and take it  right up to the customer.

In a rollout for Indian petroleum retailer Bharat Petroleum Corporation Ltd (BPCL), Pine Labs has created  a smart card system where  loyal customers are instantly identified by a  an NFC ( near field communication)  tag fitted to  the vehicle’s rear window  and are  served according to their specific requirements. A mobile POS terminal is brought to the driver for  making the financial transaction obviating the need to  take the customer’s credit or debit card away from the car.

In another application that is the hall mark of PineLabs  canny  fusion of payment, loyalty and promotion technologies,   hand phone and portable computer maker Samsung in India , is able to work out a precise instalment payment plan for its flagship Galaxy Note device, within  3-4 seconds.

For the Tata-owned Croma chain of electronic retail outlets, Pine Labs has provided a solution that morphs  credit card and prepaid gift card  into a single seamless operation.

“Every transaction is an opportunity”, said Pine Labs’ CEO,  Lokvir Kapoor in a briefing for IndiaTechOnline , “The challenge is to reduce the cost of acquiring a customer, then retain his loyalty by  making the payment operation as painless as possible”.

 Pine Labs’ flagship e-Pos product, is  Plutus  the preferred payment solution across banks, grocers, departmental stores, Insurance Companies, telco's, taxi services, gas stations and unmanned kiosks..   By embracing popular technologies like GPRS on phones, Plutus has added a mobile edge to  payments that is more in tune to with customer prefences today.  It is finding  ready acceptance  by merchants seeking a convenient and customer-friendly  payment option  -- as a tool for table-service restaurants, home delivery sales, bill collection, taxi operators  and  toll collections..

Nova, is Pine Labs innovative loyalty programme  management service that can manage the  complete customer lifecycle including customer acquisition and retention, data analytics and campaign management.

See for a few days a video on Pine Labs’ BPCL petroleum retailing solution in our Tech Video spot on the home page