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AgriTech startup CropIn partners with FAO to address climate change challenges of farmers

Bangalore, December 13 2018:Changing trends in temperature, precipitation, and other weather parameters have a significant impact on agriculture, affecting food security, terrestrial ecosystems, economy, human health and social life. To ensure that farming continues to be sustainable, the Food and Agriculture Organization (FAO) says  building climate resilience is the most effective way forward -- practices that focus on strengthening the ability of families, communities, and governments to manage and respond to climate extremities.
As an initiative towards building climate resilience in India, the Ministry of Rural Development (MoRD), supported by the World Bank, has initiated the Sustainable Livelihoods and Adaptation to Climate Change (SLACC) Project. The pilot programme is currently being implemented in 200 villages spread across four districts of Madhya Pradesh and Bihar, in partnership with National Rural Livelihoods Project (NRLP) and supported by the State Rural Livelihood Missions (SRLM).

CropIn: The Technology Partner: One of the interventions of the project being provision of weather-based agro advisory to farmers, SLACC has leveraged the climate-smart advisory module developed by CropIn Technology Solutions, a Bengalore-based AgriTech startup, to help farmers adapt to climate change. The first of its kind advisory module of the project has thus far transformed the lives of over 20,000 farmers in the 200 villages.Through their advisory module, CropIn has digitized over 90,000 farm plots and helped farmers build sustainability and boost productivity over the last 18 months. CropIn's climate-smart advisory module provided season-wise crop configurations for all the major crops as well as weather-based advisory to SLACC farmers in their local dialect. While the Bihar chapter of SLACC covered the flood-prone district of Madhubani and drought-stricken district of Gaya, Sheopur and Mandla districts were included from Madhya Pradesh.
The most critical objective of the program is to give farmers climate-smart advisory in order to help them achieve optimal harvests in the face of weather extremities. CropIn’s platform provides end-to-end advisory on farming, from choosing the right crop for planting to identifying the right time for harvest.
Making farmers adapt to technology-based advisory was the biggest challenge faced by SLACC as they were used to traditional farming practices that are no longer effective, owing largely to the unpredictability of weather. The project empowered over 200 SRLM-appointed village resource professionals to educate and empower farmers across the two states. These professionals, who belonged to the local communities, were equipped with mobile apps to enable them to disseminate information among farmers.
With an advisory adoption rate of 90% and query/issue resolution rate of over 92%, CropIn has successfully equipped 20,000 farmers of Madhya Pradesh and Bihar with climate-smart practices. The farmers were able to boost their productivity by 20% by following the package of practices recommended by CropIn's advisory. Through this World Bank and NRLP funded initiative, smallholder and marginal farmers were also able to save on consultancy/advisory costs. Furthermore, the project also supported women empowerment by employing many female farmers and village resource professionals under Mahila Kisan Sashaktikaran Pariyojana.
The platform has been validated and recommended by the World Bank and can serve as a model project for other states in the country as well.   Says Kunal Prasad, Co-founder and COO of CropIn: "Our platform's success with the World Bank's pilot run has given us a lot of incentive to work with other states. We are looking to replicate the same solution to benefit hundreds of millions of farmers across India. We are also working on giving farmers access to markets and connecting them with buyers."
With a hugely successful first run in MP and Bihar, talks are on with the respective state governments to execute the solution in the rest of the districts in both the states.
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