Smartron puts new spin on IoT

03rd April 2016
Smartron puts new spin on IoT
From Left: Narsi Reddy, Sachin Tendulkar, Mahesh Lingareddy and Rohit Rathi at the launch of Smartron's in Delhi last week

We report on a Hyderabad startup  with an audacious  'Make in India'  game plan  -- and a new spin on connected devices.
New Delhi, April 4 2016: Consider these scenarios: 
- You receive an SMS message on your phone. Without any special prompting, it pops  up on the laptop on which you are working -- where ever you are.
- You have just created  a power point presentation on your home PC.  As you  move to your office,  you can review or edit that same file on your smart phone or tablet. It's already there -- on every connected device you own.
- Laser points are so  yesterday! You are making a corporate presentation   on a large screen -- and all you  do is to use gestures and swipes on your mobile phone to start-stop-pause the presentation or roll videos.
This is  a  brave new world  of  broken  barriers and  connected devices that has been dreamed up  in 'stealth mode'  over the last  18 months,   in the labs of a Hyderabad-headquartered  startup, called Smartron.   The Internet of Things  is old hat.  They call their technology, the Internet of Trons  (IoT)-- a  seamless  connection  between all  smart devices  that  lets you  jump from screen to screen to new scene -- with your data following you like your shadow. ( Tron  seems inspired by  a 1982 science fiction film of that name, reprised in 2002, about  scientists sucked into the virtual world of a computer.)
In Delhi last week, the company which has  100-strong developer teams  in Hyderabad and Bangalore  -- and a production  tie-up with  contract manufacturer Foxconn at Sri City in Andhra Pradesh --  unveiled  its first  'tron' product -- the,  ( see details in separate story).  Chairman Mahesh Lingareddy  who co-founded Smartron  with  IIT Kharagpur alumnii  Narsi Reddy, Managing Director  and Rohit Rathi, President,  points out that the hardware specs are only incidental to the T-book's  main strengths -- seamless  links to the  unlimited t-cloud storage, the t-store, online shop and the t-care  customer support where  the device is remotely maintained and serviced.  The total ecosystem is what the company calls Hubtron -- which will work for every device they roll out.   A  5.5 inch the lightest in  its class --   is expected to be out later this month.  From Maym  a 10-inch tablet will go on sale in Saudi Arabia, followed by a another 14 inch ultra book,  3-D printers, Virtual reality headsets, routers and storage solutions for a global market. 
Will the Tron idea turn out be commercially savvy?  Some  clearly think so: Smartron has received encouragement from an unusual source:  Sachin Tendulkar has come on board as a strategic  investor.
Narsi Reddy and  Lingareddy  also run a successful US  and Russia-based  semiconductor company,  Soft Machines, some of whose  R&D is done in India  but Smartron is their first attempt to  totally make in India -- for the world.