New Delhi, April 9, 2020 : Social distancing and work-from-home have prompted Indians to navigate mobile apps and set up a routine for their quotidian entertainment and vocational needs. Unable to leave their homes to socialise with friends and family, watch their favourite movie in a cinema, people are increasingly turning to their smartphones for daily essential, skilling and fitness needs. Average screen time has increased manifold since entering self-isolation.
Bobble AI which is empowering  Indians by making their communication personalized and smarter with its cutting-edge Artificial intelligence has released a report to better understand consumption pattern and user behaviour on smartphones ever since the nation-wide lockdown has been imposed.
Staying connected

• As every organization in a span of a mere one week has shifted towards the virtual world, video conferencing platforms have become imperative. Video Conferencing applications like Zoom, Google, Hangouts, Google Duo, and Houseparty have seen a 71.11% increase in time spent, with a 104.12 % increase in active user count.
• House party has seen a massive increase of 215.97% in time spent, along with an overnight spike of 8142.55 % in active users.

Followed by Zoom with an increase of 141.69%in time spent, with an 85.43% increase in engagement rate and a 2542.23% increase in active users.
Fitness and me

Apart from work from home, workout from home is a new furor.

• Fitness applications like, Lose Weight at Home, Cure.fit, Home Workout has seen a 39.50% increase in time spent with a 14.72% increase in engagement rate, and 104.53% increase in daily active users.
• Lose Weight at Home has seen a 46.98% increase in time spent, with a 49.33% increase in active users. 

Up-skilling and reskilling 

• E-learning platforms like Udemy, Unacademy and Byjus have seen an 82.73% increase in time spent, along with a whopping 122.62% increase in engagement and 25.12% increase in daily active users.
• Udemy has seen a 119.05% increase in time spent, with a 36.93% increase in engagement.

Entertainment, entertainment, and entertainment

• OTT platforms like Hotstar, Amazon Prime and Netflix have seen an 82.63% increase in time spent.
• Netflix has seen a whopping 110% increase in time spent, with a 50.71% increase in engagement rate and 54.80% increase in active user count.
• Followed by Amazon Prime Videos with a 98.92% increase in time spent, with a 32.75% increase in engagement and a 23.52% increase in daily active users.

Engaging on Social media: With the complete lockdown, Social Media and Messaging apps have also seen an instant boom.

• Applications like Instagram, Facebook, Whatsapp, and Twitter have seen a 46.28% hike in time spent, with a 49.23% increase in engagement and a 29.55% increase in daily active users.
• There is a 57.64% increase in time on WhatsApp, with a 49% increase in engagement.
• Followed by Instagram with a 50.30% increase in engagement rate.

The trend report is based upon the anonymised and aggregated insights collected on Bobble AI platforms post and during the COVID-19 outbreak in India.