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With customers using mobile and social media, travel industry will demand better analytics in 2014

January 20, 2014: EyeforTravel, the leading global media company specialising in business intelligence for the travel and tourism industry says mobile now accounts for 20% of all travel sales. Last minute, mobile enabled sales are a huge growth market.
Consumers are increasingly using multiple screens -- desktops, mobiles, tablets to make their travel related purchases, which is forcing hotel and hospitality providers to sustain their brands across multiple devices. Google is helping this process with enhanced campaigns around AdWords
Social media favourites -- Facebook and Twitter -- are adding features that the travel and tourism industry ignores at its peril.... features like Facebook's Graph Search and Twitter enabling users to send brief video loops.
What has 2014 in store? Natasha Wojcik suggests in Travel Daily News that a combo of Big Data and benchmarking analytics will increasingly be used by the travel-tourism-logistics industry to achieve measurable goals in marketing campaigns -- something that has hitherto been something like a grey area.

  • Here is a link to her article.
  • Eye for Travel's report on Social Media and Mobile in Travel Distribution (priced report; highlights free)