December 26 2020: Google has launched new insight tools for the travel industry in India.
“Travel Insights with Google” will provide insights and tools for hotels, travel start-ups and booking agents, to reach global travelers at every stage of their journey, from dreaming about a trip to booking flights and hotels to exploring local businesses.
The Travel Insights will also provide two kinds of time-specific trends based on user search data.
The Destination Insights tool details the top sources of demand for a destination, and the destinations within countries that travellers are most interested in visiting.
The Hotel Insights tool is designed to better understand where the travel demand within their region comes from. It is meant to help properties of all sizes, especially small and independent hotels, with relevant advice and tips to make their businesses stand out online.
The website also offers a Travel Analytics Centre, which is available to Google’s commercial partners in the travel sector. It will enable organisations to combine their own Google account data with broader Google demand data and insights.