Suwanee, Georgia ( US), July 23, 2015: The 2015 ARRIS Consumer Entertainment Index (CEI), launched yesterday today, reveals that consumers demand Wi-Fi without limits, and highlights a growing disparity between expectation and reality when it comes to Wi-Fi at home. The findings also point to a connection betweeb the expanding ecosystem of devices and growing popularity of streaming services. (ARRIS is a global innovator in IP, video and broadband technology.)
Worldwide, the average home now has six media devices connected to its Wi-Fi network, and the average household spends almost 6.5 hours each week streaming a subscription service. Moreover, four out of five (81 percent) of those who stream now do so at least weekly, up from 72 percent just last year. There is a clear connection between Wi-Fi and mobile TV too, with nearly three-quarters (73 percent) of people who watch mobile TV at least once a week, using Wi-Fi to do so.
The top five trends revealed by the survey are:
- Good quality Wi-Fi is a necessity in the home,
- Mobile TV grows in popularity,
- Consumers would rather download than stream,
- Binge-viewing is largely a solo activity &
- Slower than expected growth in OTT/catch-up TV.
India outnumbers other neighbor countries in some of these trends.
These trends are a likely culprit of the Internet issues that nearly two-thirds (63 percent) of global consumers experience, as well as their renewed interest in high-speed Internet in every room of the house – a service that 72 percent indicated was either very important or vitally important.
The research underscores new qualifications for the rise of both mobile TV and binge-viewing. While the popularity of mobile TV continues to increase—more than half (59 percent) of consumers are now watching TV on-the-go—the potential for growth is greatest in older demographics, where barriers of inconvenience and cost continue to challenge broader market adoption. Meanwhile, binge-viewing has evolved into a very personal and solitary activity for 60 percent of binge-viewing consumers.
The good news for service providers is that these trends represent a number of opportunities to make it easier for consumers of all ages to download or stream content, to customize content and services to the individual consumer experience, and to solve connectivity issues by giving consumers a high-speed wireless connection where it is needed—all over the home—through better Wi-Fi equipment and training.
India & Asia: region-specific findings
Wi-Fi opportunity in India:
32% use a Wi-Fi range extender (global average is 29%)
Highest in India at 52% and South Korea at 37%
18% are considering the purchase of a Wi-Fi range extender
Highest in India at 25% and in Singapore at 23%
Opportunity for Mobile TV:
38% of Asia-Pacific respondents never use a laptop, smartphone, or tablet to watch TV away from home (global average is 41%)
Highest in Japan at 75% and Australia at 62%
The most popular locations/situations for watching mobile TV for Indians is at Hotel. Highest in India at 35% and China at 30%
The Opportunity for Binge-Viewing:
In contrast to global averages, people in India are equally likely to binge-view with a partner as they are by themselves (50%)
Indians are the most likely to binge-view every day, with 27% confirming that they watch multiple episodes in one sitting ( Binge viewing is viewing multiple episods of a serial at one go)
Says Sandy Howe, Senior Vice President, Global Marketing, ARRIS: “The ARRIS CEI research offers our customers invaluable insight into the evolving consumer interaction with entertainment technology and content. It underscores four major trends: 1.) consumer dependence on Wi-Fi and consequent frustration with its quality, 2.) the concurrent growth and hindrance of mobile TV adoption, 3.) the growing preference for downloading vs. streaming mobile content, and 4.) the increasingly personal nature of binge-viewing. All of these trends point to a tremendous opportunity for service providers and programmers to customize their offerings to these new consumer trends and to ensure the quality of the home’s Wi-Fi network, which increasingly is bearing the weight of this evolution in services.”
ARRIS’s Consumer Entertainment Index is a research project looking into the media consumption habits of 19,000 consumers across 19 markets: Argentina, Australia, Brazil, Canada, Chile, China, France, Germany, India, Japan, Mexico, Sweden, Russia, Singapore, South Korea, Spain, Turkey, UK, and USA. The research was conducted on behalf of ARRIS by independent agency, Vanson Bourne.This research is focused on media content consumption on multiple devices. The aim of the study was to develop both a global and regional understanding of what content was coming into homes and how it was being consumed, how viewing habits are evolving, and trends service providers should seek to support both now and in the future. The research is statistically representative of all connected consumers in the world.
For a few days we have a video on the report in our Tech Video spot on the home page
To access the report, go to: www.arris.com/arriscei