With monstrous design and performance, new kid on the block iQOO hopes to muscle its way into the hearts of millennial smartphone buyers
March 17 2020: Depending on how you swing, iQOO made an entry into the India market, pretty much the way Salman Khan or Arnold Schwarzenegger would have made their entry in the movies. Brawny specs, beefed up gaming performance, and sturdy looking design. Unlike pure play gaming phones like the Asus ROG phone or BlackShark devices, iQOO is cleverly positioning its first number in India -- the iQOO 3 as an all-round performance device. Hinging on the flagship Snapdragon 865 processor, and a 55W flash charger powering up its 4400 mAh battery, the iQOO 3 comes with a 48 MP AI quad rear camera, including a 13 MP telephoto lens with 20X zoom, a 2 MP bokeh camera and a 13 MP wide angle camera.
While its camera specs will impress most prospective smartphone buyers, iQOO is paying special attention to those that demand superior computing for themselves -- the gamers. With personalized monster touch buttons, and a touch response rate of 180 Hz, the iQOO 3 comes with an array of small but useful gamer-friendly features ranging from a special Esports mode, screen brightness lock, off screen auto play, to pressure sensitive buttons, pic-in-pic screenshots among others. And then there are the 4D game vibration and carbon fibre cooling technologies which make its gaming prowess stand apart from other all-in-one devices.
The design of the 6.44 inch device is supposedly inspired by a a futuristic sports car, This basically translates to a smooth yet curvy back design with the camera module neatly housed without causing interruption to table top usage, The phone is sturdy to hold and the side buttons are tasteful yet stand out. With in-display fingerprint sensor and a super AMOLED screen, the iQOO 3 marks the brand's entry into the world, through India. With Virat Kohli as its brand endorser and a youth-friendly brand name (I quest on and on), iQOO seems to be ready to take on the biggies in course of time. Remember, the iQOO 3 is one of the first 5G enabled phones to launch in the country, ensuring that people talk about the brand for a long time to come. With prices starting at Rs. 36,990, iQOO's debut is impressive, especially if you are into casual gaming.    VISHNU ANAND