Bangalore, December 3 2018: Realme is  a brand that follows the 'design first' philosophy. The think tank of the company believes that it is design of a smartphone that makes consumers explore new brands, and once they see performance matching up to design at a compelling price point, they get hooked on to the brand. After launching the Realme 2 Pro recently, the company ends the year  with a new range of devices,   in a mix of golden yellow and gray. The first offering in the U series is the Realme U1, the world's first device powered by the MediaTek Helio P70 AI processor. The U series is targeted at the photography expert and hence comes with a range of innovations for better image and video performance. The P70 processor is  inherently  designed for better camera quality, thermal performance and AI enhancements.
The U1 has  25 MP front camera featuring the Sony IMX 576 sensor. Realme has incorporated a variety of India-specific image enhancements including a group selfie mode, and an algorithm specifically understand and interpret Indian skin tones, eye and hair detailing, without artificial whitening, slimming and unnecessary tampering. The U1 also comes with a 13 MP + 2 MP rear camera setup with depth-of-field enhancements and slo-mo videos. The dewdrop notch cutely compliments the 6.3 inches screen and the device is available in blue, black and gold. Priced at Rs. 11,999 (3 GB + 32 GB) and  Rs 14,499 (4 GB + 64 GB), the Realme U1 offers  a combo of cool design and  powerful processor at a compelling price point. VISHNU ANAND