Sony has announced a new “Bravia” range of LED-backlit LCD TVs in India, with a slant on a sleek ‘monolithic’ design and full high definition, and in some cases 3-D viewing technology. The company has launched a broad spectrum of 24 new models in three series -- NX, EX and BX -- in sizes from 22 to 60 inches ( Rs 17,900 to Rs 3,49,900). Some models like the KDL-40EX700 ( 40 inches/ Rs 1,03,900) or the KDL-52NX800 ( 52 inches/ Rs 1,63,900) have built in Internet access – but sites accessible are some 30 plus with whom Sony has tied up ( mostly video rich sites like You Tube). By June Sony plans on offering 3-D TV sets in India and it has unleashed a Rs 1400 million ad blitzkrieg in the country, aiming to capture a third of the LCD TV market expected to be around 2.7 million in 2010.
The sets available at last week's launch covered the full size range and boasted Sony’s ambient light sensor and the new Motionflow technology which enhances sports and fast action by inserting 3 new images between the original images to attain crisp and fluid motion. Nicely timed with the opening of the IPL T2o cricket season, the feature might encourage sports buffs to exchange their CRT TVs for the Sony LED range to get the best of the live action during the tournament
Link to Sony's product information on the new Bravia Monolithic TVs: http://www.sony.co.in/productcategory/tvp-lcd-tv
March 14 2010