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SanDisk Extreme Pro microSDXC and SDXC cards: breaking speed and capacity barriers

Mumbai, September 22, 2014: Ultra High Definition (HD) or 4K, may soon overtake HD as the preferred way  for people to  watch TV and movies at home.  4K TV  sets are  expected to sell well this  Diwali season and   4K TV services  will begin rolling out in India  in 3-4 months.

It's time to start  shooting your next shaadi-ka-video in 4K  and    there are at least 6 makes of mobile phones available in India,   which allow you to  shoot in 4K. 

Now  comes the problem:  4K as the name suggests   is four times sharper,  denser than a HD image -- and  gobbles up those gigabytes on your phone memory card, for every minute you shoot. 4K Ultra HD video is 4 times the resolution of Full HD video:  8 Mega pixels vs. 2Mega pixels.

Which is why SanDisk  last week launched a 4K-friendly phone card, the Extreme Pro microSDXC  UHS-1-- the  world's fastest microSD memory card which  transfers data at 95 MB per second. You need this speed to record 4K video without jitter. Under test conditions, the 64 GB version of the Extreme Pro microSDXC card can store 1200 Photos of 13.75MP size + 200 minutes of 4K Ultra HD Video, explained SanDisk engineers at the launch event. It costs Rs 9700 ( 64 GB size) and  Rs 4900 ( 32 GB) and comes with a lifetime warranty.

For professional photographers who  shoot  4K video  or  burst mode still pictures  in uncompressed RAW format  with their digital SLR cameras,  SanDisk has also launched the highest capacity  ever offered on a   camera  memory card -- the Extreme Pro SDXC UHS-1 with 512 GB  of on board space. The company suggests that 512 GB SanDisk Extreme Pro SDXC card can record up to 14 hours of 4K UHS Video and upto 48 hours of full HD video. It costs Rs 51,990.

At the launch event in Mumbai last week, veteran Indian  professional photographers Akash Das and  Kaustav Saikia   explained why the availability of a 512 GB photo card was good news  for the art and fashion photographer and cinematographer.   

"For me the huge advantage is that I don't have to delete some frames  to avoid running out of storage space on my camera, especially since I often shoot stills  in burst mode" said Das, "My mantra is 'don't negate, while creating' and these new photo cards will let me do just that!"

 "I could now shoot a 4K movie on my mobile phone," Saikia  added. 

By 2020, the digital universe would encompass 40,000 exabytes -- with 75 billion connected devices uploading 450 million photos everyday,  suggested SanDisk's Country Manager for India, Rajesh Gupta

With Toshiba, SanDisk accounts for half the global market for Flash storage.  The  US-based company pioneered solid state storage devices in 1991 and was  co-founded in 1988 by Dr. Eli Harari,  and  Sanjay Mehrota,  both formerly of Intel, and Jack Yuan, from Hughes Electronics.





    



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