Bangalore, April 12, 2012 — Srinivas Varadarajan is to be the Vice President (Asia Sales and business development) for Mountain View ( Ca)-US-based global leader in high-accuracy, software-based wireless location solutions, Polaris Wireless.
He will be based in the Polaris Wireless regional headquarters in Bangalore, India, and will lead the company’s efforts to expand its strategic partnerships and client base in the region.
Prior to joining Polaris Wireless, Varadarajan was the global head of the LBS business unit at Nokia Siemens Networks, where he was responsible for establishing and growing relationships with major telecom operators throughout Asia. He previously was director of business development for the applications practice in the global services business unit at Motorola. Varadarajan holds a B.S. in electronics and communication from Madurai Kamaraj University
Says Polaris Wireless, CEO Manlio Allegra: “Our strategy of expanding business in Asia requires an experienced leader who understands the market. With his successful track record of promoting location services in Asia, Srinivas is uniquely positioned to achieve our goals in the region.”
"I am very pleased to be joining Polaris Wireless at this important time," says Varadarajan. "High accuracy location solutions are increasingly being considered by Asian governments and telecom operators for purposes ranging from consumer services to public safety applications. With my longstanding experience, I look forward to greatly expanding Polaris Wireless’ business in the region.”
India is a key market in the region for Polaris Wireless due to its impressive growth. Mumbai-based market research firm Ovum predicts that location-based services in India will grow significantly, bolstered by 80% annual growth in 3G connections over the next five years, and interest from high-value early adopters, such as working professionals and the burgeoning youth sector, which is expected to grow to about 150 million subscribers in 2012. Polaris Wireless has extended its reach in the country by partnering with key players like CanvasM.