Bangalore, January 20, 2012 : Anita Swan is to be the Regional Marketing Director, Asia Pacific for InMobi, the Bangalore based independent mobile advertising network- the world’s largest. Anita will be responsible for expanding InMobi’s marketing efforts in India, SEA, China, Korea, Australia and New Zealand with the local marketing teams in these markets. She brings with her over nine years of experience in the telecommunications space in the Asia Pacific region and a further seven years in the digital advertising space.
Anita was previously Head of Marketing, Asia Pacific at Alcatel-Lucent. Prior to this , Anita led the marketing efforts of various telecommunications providers around the Asia Pacific region including Vodafone, Digicel, Telstra and Telecom NZ. Anita is a graduate of the Queensland University of Technology and holds a post-graduate diploma from Waikato University in New Zealand.
“We’re very excited to head into 2012 with Anita at the helm of our marketing efforts in Asia-Pacific. 2011 was a year of tremendous growth for us. Anita will help us further fuel the regional mobile ecosystem, given her extensive regional experience, marketing expertise, and advertising background,” said Atul Satija, Vice-President and Managing Director of InMobi, Asia Pacific.
Adds Anita: “Asia Pacific is home to some of the fastest growing mobile markets and InMobi has done an exceptional job establishing its leadership in the region. I’m very excited to be part of an amazing team and to be brought into the fold as the company powers up for greater growth in Asia Pacific”.
With offices on five continents InMobi provides advertisers, publishers and developers with a global solution for advertising. The network is growing and now delivers the ability to reach 485 Million consumers, in over 165 countries, through more than 63.5 Billion mobile ad impressions monthly.