October 16, 2023: Audio Series platform Pocket FM has announced the appointment of Vivek Bhutyani as the Vice President of Content Marketing.
With over 20 years of experience spanning across various industries, including Media, Telecom, Retail, and Edtech, Vivek brings a wealth of knowledge and expertise to drive the company's content marketing strategy and organic growth.
Prior to Pocket FM, Vivek was as an integral part of the Vedantu leadership team. He was dedicated to driving organic growth for Vedantu, where he used to lead the entire YouTube strategy and growth, leading a diverse team of over 100 educators, master teachers, and content production teams and creators.
Vivek Bhutyani founded Lattukids, where he successfully created a unique and category-leading brand in one of the most challenging segments of the Indian Edtech industry.
He says: "I am truly exhilarated to join the Pocket FM team and especially excited for the 0 to 1 journey that we are undertaking on organic content marketing. I see immense potential in the serialised audio streaming space, driven by audio series and believe that we can reshape the way audiences consume content in this segment globally. Pocket FM's commitment towards pioneering a new category with audio series, along with fostering a vibrant creator community and delivering outstanding content, aligns perfectly with my ambition to create a solid foundation for the organic growth funnels via our own content and IPs. Exciting times ahead!"
At Pocket FM, Vivek will work closely with Rohan Nayak, Cofounder & CEO and Lalit Gangwar, VP - International growth to drive the international growth charter.
Vivek Bhutyani's educational background includes an MBA from the Indian Institute of Management Bangalore, with specialisations in Marketing, Strategy, Consumer Behavior, and Corporate Finance. He also holds a Bachelor of Engineering (B.E) in Electronics and Communications from Nirma Institute of Technology.