New Delhi,  August 4  2015: Bharti Airtel has announced the appointment of Rajiv Mathrani as Chief Brand Officer for its India operations, to  lead Airtel’s brand positioning, strategic initiatives and associations.
Rajiv joins Airtel from Pepsico where he led the snacks category and portfolio strategy for Lay’s, Kurkure, Uncle Chipps and Cheetos – and played a key role in driving strong business growth and defining master brands. Apart from Pepsico, Rajiv has held various leadership, marketing and sales roles earlier in India and other emerging markets across organizations like Marico Industries, Citibank and Glaxo SmithKline Says Srini Gopalan  Director – Consumer Business, Bharti Airtel (India:): “I am delighted to welcome Rajiv on board and wish him all the best for driving one of India’s most loved brands –Airtel. His leadership and rich experience will significantly contribute to strengthening the bond that brand Airtel enjoys with its customers, and contribute to our endeavor of building a brand of the future. I also take the opportunity to thank Mohit for his valuable contribution in creating some of the iconic campaigns for us and wish him all the success as he pursues his dream”.
Rajiv graduated in Production Engineering from University of Mumbai and is an MBA from XLRI.