Shubhajit Sen to lead marketing team at Micromax

07th February 2015
Shubhajit Sen to lead marketing team at Micromax

New Delhi, February 7, 2015: India’s leading smartphone brand, Micromax Informatics  has announced the appointment of Shubhajit Sen as its Chief Marketing Officer.
Prior to Micromax, he was the Executive Vice President – Marketing of Glaxo Smith Kline Consumer Health Limited for 21 years and served as the key resource to accentuate the successful journey of the company.
Says Vineet Taneja, CEO of Micromax Informatics: “We welcome Shubhajit on board with us as the new CMO. He will prove to be a great asset to the Micromax leadership team. Being one of the best marketing veterans, he has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results.
Adds Shubhajit Sen: “It is an exciting opportunity for me to lead the marketing efforts for Micromax at a time when the brand is experiencing such a phenomenal transformation. As a marketer, I have always believed in consumer centricity and Micromax has consistently understood, anticipated and shaped consumer’s expectations of the category better than competition.”
An Economics graduate from SRCC, Delhi University and an MBA from IIM-Ahmedabad, Shubhajit joined GSK in 1992 as a Management Trainee and advanced through the organization to be the Executive Vice President – Marketing.