Bangalore, July 15, 2013: Vikas Ahuja is the new Chief Marketing Officer (CMO), at Myntra, the fashion and lifetsyle e-commerce platform. He will be responsible for the sales and marketing functions and driving the overall brand strategy at Myntra.
Vikas has held various leadership roles with the world's leading nutrition, health and wellness company, Nestle. In his last role as Country Business Manager, he was responsible for setting up new businesses. Early in his career, Vikas was part of the core management team of egurucool.com as its CMO and was responsible for the startup’s overall marketing strategy, products and communication. Vikas holds a B.Sc. (Hons) in Economics from St. Xaviers', Calcutta and an MBA from IIM, Calcutta.
Says Mukesh Bansal, CEO & Co-Founder, Myntra: "This is a critical and incredibly exciting time for Myntra as we continue to scale our business. Our focus is on being the next generation fashion destination in the country. Vikas has an excellent track record of building and scaling businesses, and we are truly convinced, with his strong leadership qualities, Vikas will be a tremendous asset in helping us shape and create the next phase in our evolution."
Myntra.com has tied up with over 550 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Timberland, US Polo and many more to offer a wide range in latest branded fashion and lifestyle wear