Indian travel site iXiGO is 'Product of the Year' in Nielsen survey

13th March 2013
Indian travel site iXiGO is 'Product of the Year' in Nielsen survey

New Delhi, March 13, 2013 : India's leading travel planning & search website,, has been voted as the Product of the Year 2013, as a part of the consumer research undertaken by  market analysts AC Nielsen . Over 18,000 consumers voted for the idea of innovation to determine the category winners for year 2013. emerged the topper within its category of Travel & Holiday Planner/Advisor. There were 34 categories in all.
Says Aloke Bajpai, CEO & Co-Founder, "Every product we've launched at iXiGO addresses a conspicuous pain point for travellers in India, whether it is our metasearch engine for hotels, flights, buses etc or the more recent Trip Planner. Our goal is to simplify travel planning and decision making for travellers. Winning Product of the Year, voted by consumers themselves, is the most satisfying and delightful feeling, as it actually testifies that our products have been able to serve their purpose well!".
Adds Saurabh Srivastava, VP, Product & Marketing Strategy at “Our plan is to come up with some very exciting travel products on both web & mobile in the coming months making iXiGO synonymous to Travel."
The product that won this accolade - iXiGO Trip Planner - curates & creates unique information on over 500+ destinations in India and across the world. It covers every possible aspect of trip planning, starting with destination information, how to reach, where to stay & eat, what to see & do, weather information and important traveller tips. The website also provides interesting & relevant information on things to do & see on the way while travelling by road, anywhere in India. The unique aspect of iXiGO Trip Planner is its depth of information across various categories or points of interest. A sample query of "beaches in goa" shows pictures and locations of over 50 beaches, "restaurants in kerala" has over 1600 eateries across Kerala, whereas "monuments in delhi" lists over 120 monuments in the capital. Each point of interest page further showcases in-depth information about accessibility, timings, fees, what to see and more.
 Launched in 2007 by IIT, INSEAD and Amadeus alumni,'s vision is to simplify the life of travelers through innovative travel products for Internet & mobile. iXiGO has launched many industry-first innovations and has won several prestigious awards including the "Travel Site of the Year" at the WAT Awards 2013 and major awards from TiE, NASSCOM, BusinessToday, Red Herring & Mint.