Aircel launches ‘One Nation, One Rate’; abolishes roaming charges for voice, SMS and data

Bangalore, January 28 2013: Even as the industry hems and haws over the government’s direction to abolish roaming charges and  implement one single  call rate across  the country,  Aircel  has announced a ‘One Nation, One Rate’ policy. The product offers one rate for Voice, SMS and Data in home circles and on roaming on Aircel network.

It will provide the following One India tariff to Aircel customers:

Voice – Local/National calling at 1paisa/second in Home circle as well as on roaming on Aircel network. Incoming calls while on Roaming on Aircel network will be free

SMS – Local and National SMS at Re 1/SMS in Home circle as well as while on Roaming

Data – User will be able to carry the home circle rate while on roaming

The product is available in Karnataka for Rs. 26.

Says Anupam Vasudev, Chief Marketing Officer, Aircel: “In India, the world’s most dynamic and challenging telecom market, Aircel has successfully cemented its place by launching innovative and best value for money products and services. Aircel has been the pioneer of data revolution in the country. Carrying this legacy of innovation forward, we have launched ‘One nation, one rate’, which will enable us to take a lead in the voice space as well. We believe that the launch of this product will will mark the start of an important chapter in India’s telecom growth story.”

Aircel led the data revolution in India by launching Pocket Internet which changed the way internet on mobile was perceived and consumed. Aircel was amongst the first telecom players to make 3G affordable to the masses.