December 10, 2012: Over 50 of India’s leading online shopping sites have come together to offer their best offers and discounts over a 24 period -- on December 12. The Great Online Shopping Festival will offer customers them an opportunity to shop for Jewellery, shoes, apparel, travel packages, books, kids wear, gadgets, watches, computer accessories, health & fitness equipment, home decor products, great deals on real estate and many more.
It is modelled on Cyber Monday -- a marketing term for the Monday after Black Friday, the Friday following Thanksgiving in the United States. The term made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online ShoppingDays of the Year". As per comScore reports in US Cyber Monday now accounts for over a $ 1 billion spends every year.In India the GOSF orchestrated by Google hopes to tap into over 137 million Internet users in the country. Apart from lining up great deals, buyers will also be able to enjoy free shipping across India and learn more about online shopping, various methods of payments and how safe and convenient it is to shop online.
Says Rajan Anandan, Managing Director & VP sales & Operations Google India: “We’re very excited to partner with all the leading eCommerce players in the Industry to bring the Great Online Shopping Festival. The online shopping industry is estimated to be already over a 1.5 $ billion and with this initiative we want to reach out and promote online shopping to the first time buyers. The Industry has done a lot to promote eCommerce adoption in India and we’re partnering with them to provide the users an easy access to all the deals and we look forward to great response from buyers all across India.”
The companies that are participating in the Great Online Shopping Festival are:eBay India, Flipkart.com, IndiatimesShopping.com, snapdeal.com, makemytrip.com, Yebhi.com, firstcry.com, Sulekha.com, Homeshop18.com, Croma, Gitanjali Group, Shine.com, Yatra.com, Zansaar, Fashionara, Caratlane, pepperfry.com , healthkart, Lenskart, Monster India, Bagskart, Jewelskart.com, Watchkart, Tradus, GoIbibo, Timtara, FreeCultr, BeStylish, Inkfruit, Myntra, Zovi, Fashionandyou, Quikr, Hoopos, Naaptol, Jabong, Firstcry, Goodlife, Babyoye, Hushbabies, PropTiger, Fabfurnish, IndiaProperty, People Interactive (Shaadi.com), BigRock, BharatMatrimony, Utsav Fashion, Right florists, Right Shopping, Gets Holidays, Jet Airways, Travelyaari, redBus, Indigo Airlines, and Getit Infoservices