Bangalore, November30, 2012: The 3-day India edition of SAP labs’ annual conference -- TechEd – which concluded here today, was bigger than ever before, with standing room only for most of the sessions and the exhibition floor so packed, one had to perform dexterous elbow work to even get near some of the popular stands like the one showcasing HANA, the ‘real, realtime’ environment being heavily promoted by the Germany-based leader in enterprise application solutions.
Over 6300 of India’s best and brightest techies cheerfully put up with logistic hassles and never- ending queues to attend some 200 technology sessions and 450 hours of demos and knowledge sessions on technologies like SAP NetWeaver, analytics, and mobile platforms.
The event was preceded by SAP’s first anywhere TechniVarsity event, a students-only day long expo at the same venue, where over 5000 engineering students from 76 colleges across India, were hosted and briefed on SAP technologies.
The technical events opened with an hour long demo session rather than a formal keynote presentation, with SAP Labs India’s new Managing Director designate Andy Dey acting as master of ceremonies. ( see separate story ) and CTO Vishal Sikka giving an overview by video link from Palo Alto. HANA is key to SAP’s aggressive thrust into real time computing platforms which provide customers the abiliity to build personalized customer experiences. Details The opening demo session conducted by Bjorn Goerke, Executive Vice President in charge of Technology and Platform Core and Sam Yen who heads SAP’s user experience development respectively, underlined the company’s trishul or trident of mantras: better design of user experience; richer developer experience and real time platforms for tomorrow’s open systems. The Bangalore SAP Labs’-built application for the Boston-based Sentinel Investments was a powerful illustration of HANA-fuelled real time mining of data.
To drive home the strong end-user advantage, SAP also showcased consumer apps for the Apple iOS platform like Fan App ( a sports tool) and , A mobile app designed for fashionistas in China. It and Recalls Plus A mobile and Web app that enables parents to track recalls on childrens items.
New SAP launches almost simultaneous with the TechEd event include HANA Cloud Portal, HANA on Amazon Cloud server and SAP NetWeaver Cloud, the last, a platform as a service offering. Also available now are cloud editions of SAP mobile platforms, launching into a new era of mobile-as-a-service ( for iOS and Android).
The full video record of the Goerke keynote can be seen in a two-part video which can be accessed here: Part 1: http://www.sendspace.com/file/fbvx5h Part 2: http://www.sendspace.com/file/oa9lap