New Mindtree identity says ' welcome' to the possible

29th September 2012
New Mindtree identity says ' welcome' to the possible
Mindtree's new logo ( top) and redesigned web page

Bangalore, September 29 , 2012 - The India-headquartered global IT solutions company, Mindtree Limited, has given itself a new brand identity, redefining its mission and creating a new logo
The new brand identity seeks to highlight Mindtree’s differentiated approach to sophisticated global customers, while also appealing to younger audiences that form the global talent pool of the future.
Says Mindtree Chairman Subroto Bagchi: “We are looking confidently at the future, standing on the strong foundation that we built in the last 13 years. Our difference is our unique approach balancing a human perspective with deep strategic thinking which enables us to create possibilities to help our clients succeed”
Adds CEO and MD Krishnakumar Natarajan: “The new identity captures our values and beliefs. The brand voice - bright, confident and active will drive our behavior and lead us to greater successes.”
Mindtree’s new logo of multiple strands weaving into a harmonious hub represents the meeting of minds and technology and speaks of humanity while projecting a forward looking momentum. The tagline “Welcome to possible” is a simple but powerful expression of the brand mission, values and promise. The brand identity was designed in Los Angeles, USA by Siegel + Gale.
Mindtree has revenues of over $ 400 million – and 11,000+ employees.  The company was co founded  in1999 by 3 Americans and 7 Indians, the latter mainly moving from Wipro . They included the current CEO and Chairman -- and were led by Ashok Soota who left Mindtree in 2011 .