ASUS' PadFone and Transformer Pad: bridging the gap between phone, tablet and notebook

18th September 2012
ASUS' PadFone and Transformer Pad: bridging the gap between phone, tablet and notebook
Unaez Quraishi, Sales and Distribution Director, Small Systems, ASUS India and Alex Huang ManagingDirector, System Business Group, Asus India, at the Bangalore launch of PadFone and Transformer Pad on September 18 2012 ( Main photo: IndiaTechOnline; product insets from ASUS)

Bangalore, September 18, 2012: Taiwan-based global leader in digital devices ASUS, has broken the mould of the smart phone and bridged the gap that separates such devices from the tablet PC.

The PadFone, unveiled here today is a clever hybrid -- fully featuredAndroid Ice Cream Sandwich smartphone with a 4.3” screen, which can be snapped behind a 10.1 inch 1280X800 capacitive touch/multi-touch display screen or Padfone Station, to become an Android Tablet.What’s more when the Padfone -Padfone Station combo, is strapped to a ,Padfone Station Dock, it morphs into a Netbook like platform with access to multiple ports like Card Reader & USBs. The PadFone Station also charges the PadFone for up to 63 hours of talk time. When docked, the PadFone™ Station uses the PadFone™’s 3G connection for internet access, so users only need one dataplan for two devices
The PadFone’s DynamicDisplay technology allows a seamless transition between standalone and docked modes. Users can connect the PadFone to the PadFone Station while halfway through typing and email, the app will automatically adjust to take advantage of the PadFone™Station's 10.1” 1280 x 800 screen by displaying more information such as the list of emails in the inbox with a full view of an open email.
Says Alex Huang, ManagingDirector, System Business Group, Asus India: “Today’s introduction of PadFone is an alluring proof of our prime focus on the mastery of technological innovation and design perfection. We are sure that PadFone will touch customers’ heart in terms of product, design, quality and service.”
The ASUS PadFone uses a Super AMOLED qHD display, dual-core 1.5GHz Qualcomm Snapdragon S4processors and comes with Its 8-megapixel digital camera with Fuji image processor, F2.2 aperture and 5-element lens. ASUS’ SonicMaster technology ensures superior audio. In another innovation, the sleeve for the PadFone has been designed it to include a SIM card slot for frequent travelers, along with a cleverly hidden cleaning cloth. The ASUSPad Fone will be available in India at an MRP of Rs 64999, though company executives suggested that street prices might hover around Rs 60,000.  

Transform Tablet into a notebook

If anything could top the PadFone, it could only be another Asus design innovation – the of ASUS Transformer Pad TF300TG – a tablet with a clip on full qwerty keyboard for those who want to ‘transform’ their tablets into a notebook with up to 14 hours of battery life, when they need to. Fuelled by NVIDIA’s Tegra 3 Quad-core CPU, the Tablet uses a 10.1 inch IPS Panel with viewable angles up to 178 degrees wide.

Also included is ASUS SonicMasterTechnology  and a large F/2.2 aperture and 5-element lens design to ensure sufficient light exposure and the ability to defocus the background making photos bright and clear. It also includes high speed auto-focus and color enhancement design. Its SuperNote is a versatile notetaking app that allows users to take notes and information through a variety of options, including the keyboard, finger input, photo and video capture or audio notes. It comes preloaded with Polaris Office 3.0, a professional mobile office solution which enables users to edit various typesof office documents including documents (.doc), spreadsheets (.xls) andpresentation files (.ppt). Also included is 8GB of ASUS WebStorage space on the cloud and free forlife. It operates on Androi 4.0 Ice Cream Sandwich supports Adobe® Flash and Google Play.