Global consortium of 7 players, including 2 TV makers, launched in Mumbai
Bangalore July 25 2012: The availability of a new television technology which combines satellite-based TV channel feeds with high definition pictures and web browsing – while doing away with a set top box -- is imminent.
And India is its first testing ground – with two TV set makers – Videocon and Philips – likely to be the first to offer receivers tailored to receive Digital Direct Broadcasts. They are joined by 5 other cloud, electronic component and audio/video technology players – STMicroelectronics, Irdeto, Nivio, Faroudja and Strata – as co-founders of the DDB Foundation which was globally launched in Mumbai last month, with Indian actress Priyanka Chopra as brand ambassador.
With the DDB technology, digital signals are received without the need for a set-top box. . It also has the ability to convert 2D channels into live-like 3D quality while giving one the ability to browse websites including Facebook, Youtube and Twitter. Considering the complete Digitalization of TV in India, by 2015, mandated by government, this technology seems to be a challenge to existing Direct to Home or DTH set top box based digital options. This technology has been pioneered by STMicroelectronics ( semiconductors), Irdeto (software and application maker), Nivio (cloud computing), Strata (sound technology), Videocon d2h and Phillips.
Here are more details from the DDB website:
What is DDB? Digital Direct Broadcast platform is an advanced TV operating system, which allows the DDB enabled televisions to perform multiple functions never experienced before on one single platform.
This new technological wave rides high on features such as- receiving, processing and display capability of real Full HD 1080p digital signals without the help of any set-top box, giving you an audio-visual experience never seen or heard before, dual core processor – 450 Mhz, 14-bit video processor; Motion Enhancement and Motion Correction (MEMC), which interpolates and constructs the “in between” frames to eliminate issues related to both motion judder and motion blur, giving you an outstanding viewing experience, 3D Technology, Faroudja Video and Audio Optimized that eliminates any distortion caused by noise signal and gives you a vivid and clear image for your viewing; Strata Certified Audio and 10-band Graphic Equalizer. Its cloud computing abilities help you access your files remotely which are saved on it.And last but not the least is full fledged internet experience alongwith net buttons like Facebook, Youtube, Twitter, Picassa, eWeather, Internet Radio, mail and chat client and various applications viz UPnP and File Sharing.
How is it different from DTH? DTH services just helps in receiving signals. Where as, DDB as a platform recieves direct digital signals from satellite without any transmission loss, and thats too without help of any seperate set top box. Not only this, it gives yout an audio-visual experience never seen or heard before. Its cloud computing abilities help you access your files remotely which are saved on it.It allows you to experience flicker free 3D viewing. It also has the ability to convert 2D channels into life-like 3D quality, making this digital technology platform nothing short of being magical.It has full fledged internet access alongwith net buttons like Facebook, Youtube, Twitter, Picassa, eWeather, Internet Radio, mail and chat client and various applications viz UPnP and File Sharing.
Where can I get DDB sets?Many top technology brands are approaching DDB for the tie up. The DDB enabled TVs will soon be available in the markets near you.
DDB website: http://www.ddbfoundation.com