Danish supermarket leader opts for Infosys e-commerce solution

13th June 2012
Danish supermarket leader opts for Infosys e-commerce solution

Bangalore, June 13, 2012: Infosys digital commerce solutions will underpin the retail commerce experience of customers of Denmark’s largest retail group, with over 1,300 stores Denmark, Sweden, Germany and Poland -- Dansk Supermarked.
This will provide its consumers a seamless and convenient cross-channel shopping experience by multiplying the online range of products resulting in more product choices for consumers; Introducing new services for convenient online shopping and Improving consumer experience through extensive research and user tests.
Infosys was selected by Dansk Supermarked A/S for its capabilities in delivering end-to-end digital commerce programs for global retailers. This transformation program will start with Bilka.dk, one of Dansk Supermarked’s store chains and is expected to help increase Bilka.dk’s sales to 2.4 Billion Danish kroner by 2016.
Infosys supported Dansk Supermarked  in identifying the key business capabilities for the cross-channel solution, defining the strategic roadmap and selecting the platform. Infosys is now implementing the solution based on the hybris suite of products.Infosys is a strategic partner of hybris, a leading provider of multichannel commerce and communication software and this program will strengthen its relationship and help in jointly building tomorrow’s digital commerce enterprise for Dansk Supermarked A/S.
Says Alan Jensen, IT Director, Dansk Supermarked A/S: “This cross-channel commerce program is a key enabler for our business growth strategy and we are partnering with Infosys to leverage its strong digital commerce expertise, technology leadership and understanding of the retail industry to accelerate growth for Bilka.dk.”
Adds Karmesh Vaswani, Vice President and Head – Europe; Retail, Consumer Packaged Goods & Logistics, Infosys added, “We look forward to partnering with Dansk Supermarked on this strategic programme. This will further increase our commitment to the retail and consumer market in the Nordics. Our success metrics for this program are linked to Dansk Supermarked creating new benchmarks in digital excellence across the European retail industry, while improving its profitability, competitiveness and innovation.”
Ariel Lüdi, CEO, hybris says, ““Infosys has been one of our strategic partners for a number of years and we value their knowledge of our end-to-end multichannel commerce solutions. We are delighted to be working together to deliver Dansk Supermarked A/S a fully integrated solution that will provide all the capabilities it needs to support their cross- channel programme.”