Reliance to exclusively market Android in India

16th April 2012
Reliance  to  exclusively market Android in India
I'm an Android guy! Reliance-Google partnership in India

Mumbai, April 16, 2012: India’s leading telecommunications service, Reliance Communications, says it plans to exclusively market Android devices in India over its network for the next 2 years. 
Through this collaboration Reliance Communications will market the Android mobile operating system and Google Mobile Services in order to promote the usage of Android devices in the country. It will create exclusive data plans and services specifically targeted to promote Android devices on its network. This collaboration will ensure that the data plan is optimized for usage with Android devices; the services offered will help create a distinctive and enhanced experience for existing customers on its network using Android devices along with the promotion of at least one 3G data plan.
Google has associated with Reliance Communications to leverage the pan India Reliance network, especially the Reliance 3G network to deliver leading-edge mobile applications, services and devices. Reliance Communications will offer an exclusive free 1GB usage per month 3G plan to all Android device users.
Says Sanjay Behl, Group Head – Brand & Marketing, Reliance Communications: “In line with the rapid growth of Smartphones in the country, Reliance has collaborated with Google to catapult the change by providing compelling new experience to device users in terms of speed, coverage and app ecosystem across segments. Our collaboration with Google is set to bring in many novelties and unique features for device users on our superior network, complementing the innovation of Android powered services and devices.”
Reliance Communications has introduced the Reliance – Android “BLUE BOT” advertisement campaign across various platforms. The campaign showcases the Green Android BOT changing its colour to become the ‘Reliance BLUE BOT’ symbolizing the partnership as ‘Be Blue, it’s Simply Better!!’