Buzz from Barcelona -2: It’s Both Sides Now for Nokia, from entry-level Asha to camera-heavy PureView
Barcelona( Spain) February 29 2012: Nokia pegged handset launches at Barcelona this week, that straddle both sides of the market from entry-level feature phones to a 41-megapixel imaging jumbo.
Accelerating its plans to woo the next billion Internet users in geographies like India, the Finnish mobile phone leader unveiled 3 phones in its Asha range of affordables: Asha 202 and 203 phones which offer a combination of a traditional keypad with a 2.4- inch touch screen, ideal for browsing, scrolling and opening applications. The 202 is a dual SIM phone – a nod to the trend in India. That goes as far as one can along that route with the ability to save up to 5 SIMS.
The QWERTY Asha 302, is Nokia's first Series 40 phone to support Mail for Exchange, giving people access to their emails, contacts and calendar on an exchange server. Additionally, it connects to popular social networks and enables chatting through Whatsapp and other IM services. The 302 is powered by a 1-GHz processor and supports3.5G data speeds.
At the other end of the scale Nokia unveiled the Nokia 808 PureView. This is the first smartphone to feature Nokia PureView imaging technologies, bringing together high resolution sensors, exclusive Carl Zeiss optics and Nokia developed algorithms, which will support new high-end imaging experience. It features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology. At standard resolutions (2/3, 5 and 8 megapixels) this means the ability to zoom without loss of clarity and capture seven pixels of information, condensing into one pixel for the sharpest images imaginable. At high-resolution (38 megapixel maximum) it means the ability to capture an image, then zoom, reframe, crop and resize afterwards to expose previously unseen levels of details. The Nokia 808 PureView, also includes full HD 1080p video recording and playback with 4X lossless zoom and the world's first use of Nokia Rich Recording. Rich Recording enables audio recording at CD-like levels of quality, previously only possible with external microphones.
Comments Tony Cripps principal analyst Ovum:“The PureView 808 offers perhaps the most compelling photographic experience yet seen in a smartphone. It comes with a 41MP sensor and astonishing low light and detail performance that is sure to appeal to specialist buyers. “Ovum’s main concern is that the PureView 808’s Symbian Belle operating system might detract from its appeal to a broader market, where it deserves recognition. It’s a pity that Nokia was unable to combine the photographic prowess of the PureView 808 with the style of the Lumia 900. Such a device may well have been the first smartphone to truly deserve the title of 'superphone'.”