3 leading tech companies turn to AWS

28th November 2023
3 leading tech companies turn to AWS

November 28, 2023:All in a week, three major Indian tech and finance players have tied up with Amazon Web services:

Tata Consultancy Services has launched its AWS generative AI practice, to help customers harness the full potential of AI and AWS generative AI services to transform different parts of their value chain and achieve superior business outcomes.
Generative AI has captured the attention of enterprises globally for its potential to significantly reshape industries. 
TCS has been at the forefront of helping clients across different industries explore relevant use cases for generative AI through proofs of concept and pilots. Using its deep domain knowledge across different industry verticals, TCS has developed an extensive catalog of use-cases for generative AI.
To accelerate its customers’ journeys, TCS has invested in foundation training of over 100,000 employees on generative AI. It is now focused on deepening their expertise further, including certification of over 25,000 employees on AWS generative AI services and with the announcement of this new practice today. 
TCS’ AWS generative AI practice will help enterprises choose and quickly scale the right solutions for their unique business needs and transform their organizations, using AWS’ services such as Amazon Bedrock. TCS’ consultants will help clients explore the most impactful use-cases in their business context, experiment collaboratively and co-innovate generative AI-powered solutions.
This co-innovation can take place at TCS Pace Ports, the company’s innovation and research hubs located in major city hubs including New York, Pittsburgh, Toronto, Amsterdam, and Tokyo. 

HDFC Securities Ltd., one of the leading investment service providers in India, launched its new mobile trading app, HDFC SKY, on  Amazon Web Services, the world's most comprehensive and broadly adopted cloud.
HDFC Sky serves 75 million customers and all HDFC Group companies, investors, and traders worldwide with user-friendly trading of shares, commodities, futures, currencies, initial public offerings (IPOs), mutual funds, and exchange-traded funds (ETFs). To make trading more transparent and accessible for investors, HDFC SKY operates on a flat pricing model, charging traders a consistent, predetermined fee, regardless of the amount of money they invest or the number of transactions they make.
With AWS India as its preferred cloud provider, HDFC Securities is providing a secure, stable, and low-latency trading service for the growing number of tech-savvy retail investors who prefer mobile trading. Built on AWS, HDCF SKY gives investors access to the stock market at a scale of thousands of transactions per second. With AWS, HDFC Securities will reduce its annual IT infrastructure and management costs by up to 50% compared to using on-premises infrastructure.
To ensure consistent high performance of HDFC SKY and give customers a seamless and fast trading experience, HDFC Securities migrated its core workloads to Amazon Elastic Compute Cloud (Amazon EC2), a web service that provides secure, resizable compute capacity in the cloud. 

Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, announced it has collaborated with Amazon Web Services (AWS) to build a sports cloud platform.
The offering focuses on building next-generation digital capabilities for sports organizations, and delivering immersive and personalized experiences to sporting enthusiasts worldwide. The sports cloud offering is the result of a strategic collaboration agreement (SCA) signed between the two organizations in September, 2023, with a shared vision to bring the sports institutions closer to the fans, and the fans closer to the action. The SCA supports ease of access for Tech Mahindra to AWS resources and services, and allows both entities to participate in joint go-to-market initiatives and drive business growth.
The increasing need for enhanced experience among sports fans, the growing adoption of Internet of Things (IoT) experience for efficient management of sports stadiums, and the growing demand for data-driven insights by sports organizations is expected to fuel the overall growth of sports technology. Tech Mahindra and AWS will collaborate to offer a comprehensive digital platform to sports organizations, offering use cases related to content and community engagement, customer data management and audience segmentation, and sports analytics, while delivering immersive stadium-to-home fan experiences by leveraging augmented reality and virtual reality (AR/ VR), and metaverse gamification. The cloud offering will also enable sports organizations to build and transform digital properties of sports teams and franchises, and generate new revenue streams by developing new services and features tailored to audience needs.
Tech Mahindra aims to deploy its sports cloud offering to enhance the digital capabilities of sports leagues, franchises, and organizations, providing immersive and personalized experiences to fans worldwide. Punjab Kings, a professional franchise Cricket team based in India, has been working with Tech Mahindra to engage fans by bringing content, community, and commerce together.
Satish Menon, CEO, Punjab Kings, said, “I'm pleased to know about Tech Mahindra’s collaboration with AWS to build a sports cloud, and it’s exciting that it can accelerate the digital transformation aspiration for sporting organizations. Combining action from on-and-off-the-field with digital initiatives can create new opportunities for global sporting organizations to engage fans and take them deeper into the game. This can enable sporting organizations to plan broadcasting and content development in more creative ways, and offer greater game insights, all from a fan’s perspective.”