November 18, 2023: Global travel site Skyscanner shares the latest trends shaping industry and traveller behaviour in its “Travel Trends: Redefining value through experience in 2024” report.
Data from the report reveals that film and entertainment has a significant influence on Indian travellers, with 94% of them inclined to taking a trip to a destination they’ve seen on the big or small screen.
Seizing the spotlight as the top destination that Indians are inspired to visit in 2024 is Manali, India, with travellers influenced by Yeh Jawaani Hai Deewani, followed by Ladakh, again in India, which inspires 47% of the travellers to visit the mesmerising city as seen in 3 Idiots.
Claiming the next spot is London in the United Kingdom, with 43% of Indian travellers seeking to add a royal flair to their life as seen in The Crown, and the enchanting city of Paris in France, with 42% of Indian travellers wanting to experience the city like Emily Cooper, as seen in Emily in Paris. In fact, following the launch of season 3’s launch at the end of December 2022, Skyscanner saw a 23% increase in searches from India to Paris in January compared to the previous month.
Indians are inherent foodies and Skyscanner’s research top trending destinations amongst Indian travellers.
The 2024 report reveals that 86% of Indian travellers plan to take the same number, if not more, trips abroad in 2024 compared to 2023.
The most buzzing destinations for Indian travellers in 2024 are Da Nang in Vietnam, loved for its pristine beaches, Almaty in Kazakhstan, a captivating destination in Central Asia celebrated for its stunning natural scenes, and Baku in Azerbaijan, known for its exquisite blend of historical and modern architecture.
On the other hand, Nice in France came out top overall, securing the highest spot for the Best Value Destinations category, followed by Geneva in Switzerland, Tokyo in Japan, and Manama in Bahrain