November  12, 2023: Britannia is connecting with the audiences by seamlessly integrating AI technology and has  introduced another campaign with cricketing legend Ravi Shastri. 
Britannia 50-50 Golmaal presents an innovative approach that allows users to engage with the cricket legend Ravi Shastri during the ongoing cricket season and receive Golmaal advice through personalized video responses. 
In  collaboration with Mindshare India, Britannia brings together India’s passion for the sport with Ravi Shastri’s expertise offering witty and amusing responses to fans’ quirky questions. The core of this campaign is the brand's commitment to celebrating its enduring connection with cricket and extending to the audience a heartfelt invitation to unleash their inner curiosity.  With this the brand offers consumers an exciting platform to ask cricket-related questions to the legend, eventually elevating the personalization experience. By immersing the audience in the context of cricket during the peak of this cricket season’s fervor, Ravi Shastri's digital avatar comes to life, fulfilling fans' desires to hear from a cricketing legend in an entirely novel way.