Bangalore,  November 7 2023:  In light of the Digital Personal Data Protection (DPDP) Bill introduced by the Government of India, safeguarding phone numbers has become paramount – not just for customers but also for the employees of businesses.
Every interaction, whether via phone calls or messages, be it  text, WhatsApp or any other form, poses a risk of exposing vital personal numbers. 
Exotel, with over a decade of trusted leadership in data privacy, is at the forefront of this arena. It’s Customer Data Privacy Solution safeguards the cornerstone of individual identity: the phone number.
Employing a strategy of anonymization, Exotel ensures actual phone numbers remain obscured during interactions. Instead of traditional direct dialing, users communicate via a proxy number, connecting securely to the intended recipient. And like any number, this communications channel between the two entities can be kept open for a defined duration. This guarantees both undeterred connectivity and unparalleled privacy via:
Anonymization: Guaranteeing confidentiality in every interaction.
Advanced Encryption: Offering top-tier protection during both data storage and transfer underlined by their ISO 27001:2013 and PCI DSS certifications.
Role-Based Access Control: Limiting data access to authorized  personnel only.
Regulatory Compliance: All of the above including protection of Personal Identifiable Information (PII) and ensuring data remains strictly within the Indian borders.
Recognizing the nuances and variances of modern communication requirements, Exotel doesn't offer a one-size-fits-all solution. Instead, it provides a spectrum of approaches to protect customer data. Depending on your business's specific needs, call flow logic, and platform, Exotel crafts a tailor-made solution. Among the varied options are

• Customer Data  Privacy in CRM: Exotel's integration with the CRM systems facilitates direct management of customer engagements, enhancing efficiency and data privacy. This synergy ensures seamless operations while keeping every customer interaction confidential, thereby reducing potential data exposure risks.

• Caller-Initiated Privacy: Callers are empowered to  control their privacy, ensuring their numbers stay concealed. Suitable for all call types, it emphasizes Exotel's flexible communication approach. By granting users this autonomy, it boosts trust and confidence..

• Pin-Based Privacy: A  unique PIN for each interaction ensures exclusivity and privacy.. By merging phone number concealment with PIN verification, it significantly reduces fraud risks and bolsters trust among businesses and customers.

In various industries, privacy is paramount. For instance, in transportation & logistics, drivers in ride-sharing services call their riders without ever viewing the rider's actual number. In the sphere of last-mile deliveries, it's imperative to maintain communication without jeopardizing the safety and privacy of the involved parties.T
his emphasis on discretion extends to the  ecommerce  and online shopping and food delivery, where delivery personnel connect with customers, with neither party seeing the other's true contact details. Similarly, in the banking sector, representatives reach out to customers, ensuring that their phone numbers remain shielded throughout the conversation. This acts as a robust defense against fraud, curtailing the potential exposure of personal phone numbers to malicious entities. This protective measure enhances customer trust, as they are more inclined to communicate when assured of the security of their personal details.
Says Shivakumar Ganesan, Co-founder, and CEO of Exotel,  "Business growth today is inextricably tied to consumer trust. And ensuring privacy is not just about meeting compliance standards but about fostering a trusted and secure environment where businesses can thrive and scale with confidence.” 
Exotel is the emerging market’s leading customer conversation  platform and business-focused virtual telecom operator. Exotel has also recently received a virtual telecom operator license in India to offer cost-effective end-to-end VoIP telephony services, making the company a 100% compliant cloud calling operator. Exotel was founded in 2011