Mumbai, April 20, 2023: 3i Infotech has joined the consortium entity NuRe Bharat Network, in a partnership with RailTel Corporation of India’s WiFi monetization project as the lead partner.
The other members of the consortium are Forensics Intelligence Surveillance and Security Technologies (FISST) and Yellow Integrated Content & Communication LLP (Yellow Inc).
NuRe Bharat Network aims to connect all urban, semi-urban, and rural regions, further connecting India and Bharat to the digital medium by offering free captive WiFi solutions across the Indian Railway network. NuRe Bharat Network will completely change the dynamics of reaching through to the world’s second-largest digital consumer in a simplified manner.
The launch comes at the back of a recent announcement made by the company for bagging a 5-year WiFi monetization deal from RailTel, with Rs 1000 crore revenue potential. At the virtual launch, 3i Infotech also revealed the interface and functioning of the captive portal and mobile app that will help the advertisers leverage their services to connect with the 1.8 million users per day across 6,108+ railway networks in the country by providing free WiFi service to the users.
Says Sax Krishna, Head of NuRe Bharat Network: “We are excited to be a part of such an impactful partnership with RailTel as it gives us a platform to service India & Bharat through the means of providing socially applicable and commercially viable products and services. The captive portal and application will open the space for advertisers to connect with the growing India, primarily rural Bharat demographics, thereby utilizing a huge untapped opportunity.”
“The partnership model will also be a major proof point for us to exhibit and demonstrate our capabilities across the Edge ecosystem including Edge Space, Computing and Analytics through the combination and convergence of edge with the WiFi network, we will be able to deploy our fundamental design with the engines of growth in a much better way that we have put together in the form of a company,” he adds