The Hyderabad based Information and Communication Technology company Prithvi Information Solutions has launched a solution that will help telecom providers manage ‘churn’ – industry jargon for customers who move from one service provider to another. It’s called ‘Unchurn’ and is arguably the first ever ‘smart’solution that uses proprietary algorithms to predict churn, identify reasons for churn and help minimise churn.
In a special briefing for IndiaTechOnline, Nitin Vyakaranam, Prithvi’s AVP for Global Marketing and Alliances, said the solution was based on R&D conducted by Prithvi’s CREATE, the company’s Advanced Business Solution group. The solution delivers automated, predictive churn modeling by analyzing customer billing details, revenue, call usage, customer care, and demographics information to create individualized customer profiles in near–real time. UnChurn will help telecom operators to identify the customers who are likely to leave and understand “why” the reason for changing their operators, Vyakaranam explained. The curn could be Network Driven, Competition Driven or just due to peer pressure.
It is estimated that Indian Telecom operators will lose around Rs 600 billion due to churn this year. The average telecom churn of 3- 3.5% per month in India and it costs an average of 5-7% of ARPU – Average Revenue Per User -- to acquire a new customer. Prithvi Information Solutions is a An ISO 9001:2008 certified $400M+ information and communications technology cprovider with global headquarters in Hyderabad, India and U.S. headquarters in Bellevue, Washington. maintains over 2000 personnel worldwide and operates under five strategic business units in the areas of Healthcare, Retail, Banking & Finance services Telecom.Their data centre creation services have taken Prithvi to challenging geographies from the Amazon basin to Nagaland and Haryana and include a Pan-US deployment of next-gen LTE networks.
More on UnChurn http://www.prithvisolutions.com/services/Telecom_unchurn.aspx
June 4 2011