New Delhi, July 3, 2022: Homegrown brand Bacca Bucci is leveraging innovation, digital-first and region-centric approach to position India as a global leader in the footwear industry.
It uses data analytics to study customer feedback and make the changes where relevant and is dealing with design-related challenges with the help of AI. This technology gives the brand insights to forecast the upcoming trends, colours, choices. Based on the outcomes, their designers are able to decide the new launches. Also, by introducing various modes of payments including BNPL (Buy-Now-Pay-Later), they are solving transaction-related woes of the customers.
Says Bacca Bucci founder, Natwar Agarwal:"Gone are the days when overseas nations were considered as the only supplier for quality footwear. India has very much arrived to disrupt the global market. We are a strong advocate of ‘Make in India’. We believe that there is nothing that can’t be achieved in India to make quality footwear. We are working to introduce Made in India innovations and tech in our products good enough to cater to the quintessentially stylish people of today who are personality & trend conscious."
Adds cofounder Anuj Nevatia: " We have seen tremendous growth over last year and we target to close current FY 22-23 at 100% Year onYear. We have served more than five million Gen Z and millennials owing to our steadfast commitment to these tenets. We have something for everyone, each product being region-centric. For instance, snow boots that are relevant in Kashmir/Northeast, high-end fashion pop colour sneakers for urban customers, sandals and sports shoes for plus-size feet usually in the southern part of India."
Having registered pan-India presence, it is now eyeing big expansion overseas, starting with baccabucci.ae in UAE, and some other nations.