April 7, 2022: In its latest report Data.AI (formerly App Annie), the first unified data ai company, has revealed that spending across mobile media and entertainment apps reached a record breaking $18.2 billion in 2021 as consumers turned to their mobile for both their audio and visual entertainment.
The report highlights that consumers are bundling on their own and subscribing to a suite of providers
India-specific findings include the following:
The top three live streaming (entertainment) apps by average MAU are Roposo, BOOYAH Live and Twitch.
India was the largest market for Radio apps, with downloads growing 2x YoY in Q4 2021 — more than 4x of China and the US.
Pocket FM grew 690% YoY in Q4 2021 and quickly surpassed JioSaavn to reach #1. These 2 accounted for 97% of all Radio app downloads in India and 44% globally in Q4 2021.
India saw the highest disparity in stickiness among top Music & Radio app subgenres, while UK saw the lowest
OTT apps took the largest share of downloads and consumer spend worldwide, with more than 2.2 billion downloads and $6.3 billion in consumer spend worldwide in 2021 growing 53% increase YoY. HBO Max, Disney+ and Crunchy Roll drove the biggest growth in consumer spend in 2021.
Short Video apps are quickly capturing consumer attention led by TikTok and Kwai. The category saw a 38% increase in time spent worldwide YoY to reach a collective 450 billion hours, more than 3x the total time spent watching OTT apps.
The report also showed that:
-Entertainment and Books & Reference accounted for nearly 1 in every 5 non-gaming app downloads led by Audible, Ximalaya FM and Spiritual Wealth Club and nearly 50% of consumer spend worldwide in 2021
-$2.08B was spent across Live Streaming Apps, an increase of 33% led by Twitch, Bigo Live and Tango Live
-Comics apps saw 44% growth YoY in consumer spend and represented a market 6x larger than that of Audio Books for global consumer spend — highlighting a large consumer shift fueled by Gen Z led by apps such as Picoma, Line Webtoon and Magazine Pocket
-QQ Music, YouTube Music and Amazon Music topped the charts in the Music and Audio category where $1.95B was spent by consumers, an increase of 29% - showcasing the power multiple services from one provider.
Says Lexi Sydow, Head of Insights, data.ai: “As the Media and Entertainment genre continues to innovate and expand, publishers need to stay ahead of these trends. Using App IQ, we have been able to take a deep dive into the sector, highlighting high growth sectors like OTT, Short video, Live Streaming and Comic books. App IQ allows us to see that the US is fueling 35% of all spend in the mobile Media & Entertainment space with 80% of that coming from iOS devices.”
Link to the report here