Now, a mobile phone magazine on off-field cricket goings-on

Mobile media company, Affle, has created 'Dressing Room' - a first of it's kind mobile magazine focussed on cricket – mostly of the off-field kind. Through 'Dressing Room' consumers will now have access to behind the scenes news, dressing room action and off field entertainment stories about cricket on their mobile phones. Simple and catchy sections like 'Hot Khabar', 'Andar Ki Baat' and 'Time Pass' will provide all there is to know about the off-field action in cricket. These stories will be covered by three reporters - Foxy Lady, Rocky Bhai and Captain Sansani in their own unique style.
Content for 'Dressing Room' is exclusively being created by Affle's editorial partners and would be available to mobile users over mobile internet ( ), mobile applications and Affle's already popular mobile platforms. Some of this exclusive and behind the scenes content is also be made available in Dressing Room sections on top sports portals and operator portals to reach out to the most number of cricket fans in India.
Affle today also announced a partnership with Hindustan Unilever Limited (HUL) who's brand 'Vaseline' would be the founding sponsor of this mobile magazine in India.
28 April 2011