Direct-to-consumer will drive online retail business in a post-Covid world

Bangalore, January 6 2022: Bangalore based  Managed Services provider, CMS IT Services, has released  a  CXO Guide to  the retail sector -- postulated to be a blend of the virtual and the real in the next decade.
Augmented by a host of digital technologies,  the world of retail will create personalized shopping experiences driven by AI, data, omnichannel assistance etc.
Self Service Technologies (SSTs), Unmanned Aerial Vehicles (UAVs), Gamification Tools, Beacon and Haptic technologies as well as a host of other top-tier tech backed by AI/ML, IoT, predictive analytics etc. will reinvent retail and tailor it to suit the ever-evolving needs of the public.
The guide also draws attention to direct to consumer (D2C) models and technologies that will impact the industry in 2022. These include:

  • Point-of-Sale Integration via SaaS Cloud-based ERP Solutions
  • AI/ML-driven big data and Vertical SaaS insights
  • Virtual Trial Rooms, Smart Mirrors, Interactive Interfaces, 3D feature-analysis etc leveraging AR/VR technology
  • IoT networks will reduce human interactions in ‘Just Walk Out Stores’ that will auto-collect payments.
  • Conversational AI, NLP, Augmented and Virtual Realities can create virtual or robotic ‘salespeople’
  • Hyper Automation, Customer data tracking and secured payment portals

Says Anuj Vaid, Executive Director, CMS IT Services and author of the guide, “Moving forward, advancements in multiple emerging technologies will converge to create unprecedented value. It’s up to us to anticipate and make the right strategic technology choices. The retail sector is no different. Ecommerce has forever altered the customer’s perception of retail. Leaning on tech to elevate customer-experience is the sure-fire way to keep them interested."

The ongoing COVID-19 pandemic is driving retailers worldwide to
fundamentally reassess how they do business.
Due in part to its many challenges and threats, the past year has
moved retail digital transformation forward at previously unknown
speeds. The crisis has also made clear the importance of technology
to the industry.            - 
Kelsie Marian, Sr Director Analyst, Gartner

  • An earlier CXO guide focused on Manufacturing: Our report
  • For graphics and  key findings the Retail sector report, please see Image of the Day