Google whips its services into a catch-all Workspaces offering

15th June 2021
Google whips its services into a catch-all Workspaces offering

June 15, 2021: When you opened your Gmail on the desktop  this morning, you may have been surprised to see it labelled as “Google Workspaces”.  Nothing else has changed in the email client: this is part of Google’s  initiative to  whip all its  tools -- Gmail, Chat, Calendar, Drive, Docs, Sheets, Meet  -- into a single  offering , Google Workspaces, regardless of whether you are  an individual consumer using all these tools for free, or an enterprise client who pays to use.
The company also announced some tweaks and enhancements,  address the specific challenges and opportunities of the new and emerging post-Covid hybrid work world:
-The evolution of Rooms in Google Chat to Spaces
-A new individual subscription offer: Google Workspace Individual
-New enhancements to Google Meet that enable collaboration equity
-New security and privacy capabilities across Google Workspace
Google also seeks to rope in individual consumers into its paid service portfolios: Here is how the pitch went:
“Google Workspace is available to anyone with a Google account, meaning friends, family, or groups of any kind can stay connected, work together, and share helpful information in a single space. For example, you can organize a junior sports league with ease, take that fundraiser to the next level, or even turn a hobby into a business.” A minor tweak also  enables turning on Google Chat in Gmail.
The  thrust to convert individual users, especially single account  small businesses  who have been using Google tools for free to monthly subscribers is more explicit in the newly name “Workspace Individual”, characterises  like this:
 “A powerful, easy-to-use solution that was built to help individual business owners grow, run, and protect their businessThis new subscription offering provides premium capabilities, including smart booking services, professional video meetings and personalized email marketing, with much more on the way. Within their existing Google account, subscribers can easily manage all their personal and professional commitments from one place with access to Google support to get the most out of their solution.”
Workspace Individual will be offered first in six markets, including the United States, Canada, Mexico, Australia, Brazil and Japan. We’re guessing India will figure in the second wave of what looks like Google’s attempt to turn more free services into fee services.