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Amazon creates a digital suite for SMBs by whipping together offerings from 7 Web Services partners

New Delhi, April 17, 2021: Amazon Web Services (AWS)  has launched  the Amazon Digital Suite, a curated set of software solutions aimed at enabling India’s small and medium businesses (SMBs) to easily digitize their operations and bring their businesses online.
Running on AWS, the suite provides a broad selection of business software focused on SMBs from seven AWS Partner Network (APN) Technology Partners in areas such as accounting, customer support, and human resources. This  offering is available for purchase exclusively on Amazon.in.The launch of the Amazon Digital Suite builds on Amazon’s commitment to digitize 10 million Indian SMBs by 2025, announced in January 2020.
The Amazon Digital Suite comprises payment and credit solutions from Razorpay; customer support and customer relationship management (CRM) solutions from Freshworks; human resources and payroll management solutions from greytHR; tax compliance and invoicing solutions from ClearTax; accounting and productivity solutions from Zoho; e-commerce and retail order management solutionsfrom Vinculum;and digital ledger and online cataloging solutions from OkCredit.
Exclusive benefits to customers purchasing any Amazon Digital Suite product from Amazon.in include no long-term lock-in or usage commitments, and dedicated priority support to make the technology adoption experience easy and seamless. Prices of the products that are part of the Amazon Digital Suite available on Amazon.in begin at as low as Rs 20, and all Amazon Digital Suite software can be purchased individually with discounts of up to 75% off the suggested retail prices. The offering is designed to be easy to use, with customers being able to implement it in a few simple steps.
SMB spending on public cloud services is expected to contribute more than 29% of the USD 7.9 billion public cloud services market in India in 2024, according to IDC. However, SMBs face significant challenges in acquiringnew customers, adhering to changing tax compliance requirements, gaining insights from customer data, and addressinga widening digital skills and knowledge gap. “Transforming their business, and becoming agile and resilient are among the top priorities for SMBs in India. But SMBs are often challenged by factors like budget limitations, lack of skills, and the inability to leverage data and insights for faster innovation. SMBs in India are planning to increase their investments in cloud, driven by the need for faster speed to market, application performance and access to data. Close to 40% of SMBs plan to significantly increase their cloud spend, and a cloud provider that can support these businesses through this journey will become the right partner of choice,” said Rishu Sharma, Principal Analyst, Cloud and Artificial Intelligence, IDC India.
“The Amazon Digital Suite brings the best of what AWS and Amazon offer as an affordable, simple-to-use, and value-driven package,” said Puneet Chandok, President – Commercial Sales, AISPL, AWS India and South Asia. He added, “We want to ensure the power of the cloud is within the reach of SMBs, and we have built a solution that is simple to understand and deploy, and accessible to new customers. With the AmazonDigital Suite, SMBs can overcome the challenges of technology adoption, digitize their operations, innovate in their business, accelerate their growth, and help India prosper.”