Bangalore, March 6 2021: Youth accessories brand Fastrack, has launched new products that straddle the wearables and hearables sectors.
Underthe Fastrack Reflex portfolio, the launches include Fastrack Reflex 3.0, Fastrack Reflex 2C Pay, and Fastrack Reflex Tunes which marks the brand’s entry into Hearables segment.
Reflex 3.0 is the marquee offering under fash-tech segment and is a blend of fashion accessory with a functional tech product. The smart band comes in dual tone with 10+ sports modes tracker ranging from Yoga, running, hiking to cycling and offers 20 watch faces which can be matched with interchanging straps to flaunt various looks for various occasions. Its full touch colour display allows music and camera control via touch. With 10 day battery life, Reflex 3.0 is water-resistant and is equipped up the Heart Rate Monitor along with a host of other features like phone finder, sleep tracker, idle alert, and vibration alarm and more, at a very sweet price point of only INR. 2495.|
Another product under wearable segment is soon to be launched Fastrack Reflex 2C Pay powered by YONO SBI. The current Pandemic has seen the rise in contactless payment mode. In its second association with YONO SBI Titan company roles out Fastrack Reflex 2C Pay a contactless payment solution in form of a fashionable sleek fitness band. Reflex 2C Pay assists consumers to make contactless payment and also help them with their fitness regime. The watch comes with features like Sleep and Activity tracker, Phone finder, Music Control, 7 day power reserve and more.
The Fastrack Reflex Tunesare compatible with Android and iOS, has bluetooth v5.0 and have varying playtime range from 6 to 26 hours. The products will be available in Fastrack stores and Fastrack.in and starts from INR 1795.
Says Suparna Mitra, CEO, Watches and Wearables, Titan Company Limited: “Youth has a sweet spot for technology which is only increasing with time. Fastrack, as a brand, has taken pride in leading the conversation regarding youth fashion and trends. With Reflex, we continue to strengthen our foothold in the smart wearables and fitness category for the youth. We aim to launch multiple products and categories under Reflex to expand the portfolio and offer fashionable and feasible tech products to the GenZ. Reflex 3.0 and Reflex Tunes launch is in-line with our undertaking to build on the fash-tech offering by the brand to cater to the youth who is looking for feature-rich products with an edge. Similarly Fastrack Reflex 2C Pay aims to reach to the tech inspired Gen Z for whom convenience is the key.”