October 13 2020: Flowbook an online education platform of ‘back to basics’, has carried out a survey to understand online education, its reach and benefits to the students and the parents.
Carried out by Pramanya Strategy consulting, the survey had both a qualitative and quantitative approach with a representative sample of 10,000 spread across India. It was conducted via a telephonic conversation with parents and the results obtained are at a 95 percent confidence interval with a margin of error + or _- 2 %
The survey found that close to 42% of the parents in the country trust education apps recommended by schools and teachers. Nearly 38% of the parents look for value for money while 28% placed an emphasis on course content.
Interestingly, 54% of the parents are aware and are very clear on what to expect from an online or ed-tech company. Another 18% look for accessibility and convenience. And 44% make their decision based on customer experience provided and the home environment so that their children can easily adopt to the app.
Qualitatively, there is a greater discontent in the way online is being used as a medium to teach during the lockdown. Parents are increasingly becoming aware of what is right for their children in the long run. On the basis of geography, online education is a hit in South India where 73% are aware and know their expectations from online education, west India 68%, east 46% and North India only 35%.
Flowbook feels that there is a great scope for online education and the lockdown has especially made the parents and students understand its value. It has also made students more receptive and adopt faster to the online means of education.
“No child should be left behind says Arjun Reddy, The CEO of Flowbook. The online model helps to achieve the same. The survey has helped us to understand that India is adopting to the online model of studies and the lockdown has somehow benefited to experience the same. There is no dearth of learning modules or access to information if a kid really wants to learn. “
Back to basics learning (India) Private Ltd is one of the upcoming start-up an educational-tech company promoted by Arjun Reddy, Karthik Guduru and Shailendra Gupta in May 2016. The company was incorporated with a mission to provide afforable education to a large section of population who do not have acess to mobiles and tabs. The company's flagship product is Flowbook and its flagship program is Flowbook’s student companion program.