India-based Global Consulting, System Integration and Outsourcing leader, Wipro Technologies, has launched ENCORE -- a scalable platform that helps retailers engage customers and manage online retail operations seamlessly -- at the National Retail Federation Conference in New York last week.

ENCORE (Enhanced Commerce Retail Ecosystem) is an end to end solution that allows retailers visibility into their e-commerce enterprise without substantial investments in time and infrastructure. ENCORE features include Social Media integration, e-mobility, personalization, seamless cross channel experience, recommendations, referral tracking etc. and provides retailers the ability to ship to over 200 countries globally, thereby providing access to new markets.

Forrester research predicts that online retail sales in the U.S. will be around $250 billion in 2014 up from $155 billion in 2009. It also forecasts that US online and web-influenced retail sales will be 53% of total retail sales in 2014 up from 42% in 2009.

Says Bhanumurthy B. M., Senior Vice President, Retail, CPG, Transportation & Government, Wipro Technologies, "For Wipro, Customer Centricity is of utmost importance and our solutions are not just based on a 'how to' analysis but also on a 'why to' analysis”.

As consumer spending returns cautiously, e-commerce has established itself as a key growth driver for the retail sector. Wipro's 'ENCORE' solution apart from enabling e-commerce and retail business services with multi-channel and next-generation capabilities also provides 'on-demand' business intelligence to our retail customers."

The ENCORE platform consists of
-- ENCORE.TRANSACT enables retailers to transact better with their customers and allows shoppers to customize their own experience.
-- ENCORE.MARKET enables retailers to understand their market and provides insights into customers' opinion about the retailer
-- ENCORE.ANALYZE has deeply insightful analysis tools that can provide intelligence to retailers on areas of operations where they are successfully engaging their customers, and areas that need improvement
-- ENCORE.MANAGE has powerful offerings for aspects such as business process, people and technology that allow retailers to optimize and improve the functional elements of their business
www.wipro.com 

January 17 2011