Mumbai, August 1, 2020: Lowe Lintas the creative agency of MullenLowe Lintas Group, India, has launched Kaam Wapasi, a platform built to help migrant workers get back to work and at the same time assist employers with access to a pool of readily available workers.
Companies like ZEE Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have put their weight behind the initiative, that complements the government’s initiative to fuel the Indian economy.
The Kaam Wapasi platform will primarily operate as a mobile-first site, but will also offer an IVR solution to those who may not have access to a smartphone. It can be accessed by visiting www.kaamwapasi.com or by giving a missed call on 1800-202-44-88.
The platform allows workers to choose jobs by skill and location. Currently, jobs are segregated into Construction, Logistics, Restaurants and Manufacturing, with further sub-options based on skill.
While Lowe Lintas has led the Kaam Wapasi project by developing the basic tech and communication, brands like ZEE Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have contributed immensely with strategic media and tech support. Through the many collaborations, Kaam Wapasi aims to impact the lives of at least 1 million migrant workers.
Says Prateek Bhardwaj, CCO at Lowe Lintas: “After all that they’ve been through, migrant workers aren’t ready to return to cities without a sense of clarity and control. They need active projects to return to. Unfinished projects, on the other hand, need workers to restart. Kaam Wapasi is a creative tech intervention to help resolve this stalemate. By connecting migrant blue-collar workers with projects in various cities, we hope to accelerate the unlocking of the Indian economy”.