July 5 2020: In a major win for a Made-in-India product, the first outlet of Concept Mall in Dubai has chosen Matrix Video Surveillance Solutions for People Counting.
The mall is a home for over 1,200 of the world’s premium and top brands and houses 240 stores and services.
This particular mall includes multiple stores that required a religious control on the occupancy rate of a store at various times of a year, in order to improve their service management by deploying staff, accordingly. Managing and avoiding overcrowding was one of their major concerns, wherein, they aimed to monitor and ensure customer convenience in peak hours.
The People Counting feature of Matrix SATATYA SAMAS Crowd Management solution helped them to procure a detailed analysis of people entering and leaving the mall. Specifically, to identify and address the peak hours which helped them in ensuring customer convenience. Particularly, with the help of the graphical reports based on the statistics, they were able to recruit people beforehand to manage the crowd. A thorough analysis of the reports helped them map and formulate seasonal marketing campaigns and discounts based on the statistics to reap surplus profits. By deploying the occupancy control feature, they could easily analyse the most crowded areas in the mall. Furthermore, they could decide which advertisements or discounts attracted customers.
The Matrix solution delivered detailed reports and analysis, improved crowd management and better customer experience