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Salesforce.com buys Indian Web collaboration player, Dimdim

Enterprise cloud computing leader Salesforce.com, has acquired Hyderabad, India-based Dimdim for its innovative real-time messaging and communication technologies. The $31 million deal, gives the San Francisco headquartered Salesforce, 'an incredible technology and team' said Kendall Collins, Chief Marketing Officer, in a special briefing for IndiaTechOnline.

Founded in 2007, Dimdim has created critical real-time communication technologies such as presence, messaging and screen sharing. Salesforce.com will use the acquisition to bring new real-time communication capabilities to its Chatter collaboration platform.

The world is moving to a Facebook model", Kendall added, "We recognize this is this the best way to serve our  more than  87,000-plus customers-- by a shift to Cloud 2.0 ...allowing then to embrace social networking platforms -- like the 500 million -strong Facebook".

The first phase of cloud computing was about leveraging technologies that were low cost, fast and easy to use. Cloud 2 represents the new generation of cloud computing -- one that is inherently social, mobile and real-time.


"Facebook has fundamentally changed the way we communicate in our personal lives," said Marc Benioff, chairman and CEO, salesforce.com. "The acquisition of Dimdim will help salesforce.com deliver to the enterprise the same integrated collaboration and communication experience that made Facebook the world's most popular Internet site."
" Dimdim has  always focused on enabling real-time communication in the cloud, with no software," said DD Ganguly, CEO, Dimdim. "Salesforce.com gives us the opportunity to apply our expertise and align our vision of real-time, social enterprise software in the cloud -- at a scale that wouldn't have been otherwise possible." 
Facebook proved the value of integrated collaboration and communication, with services like presence and messaging, which helped fuel user adoption, making it one of the world's most popular Internet site.
Salesforce.com followed a similar path when it introduced the Salesforce Chatter collaboration platform,making it the company's most-popular product. Now with Dimdim, salesforce.com is following Facebook's lead once again. By offering an integrated collaboration and communication platform, the company believes it will drive greater Chatter adoption, increase customer loyalty and differentiate its entire product portfolio.
Jan 13 2011