M Sivasankar, Principal Secretary (Electronics and IT), Govt. of Kerala, during the launch of a startup Cross Sell digital business platform under Kerala Startup Mission (KSUM), in Thiruvananthapuram on June 25
Kerala Startup Mission launches a cross selling digital platform

Thiruvananthapuram, June 26, 2020:  The Kerala Startup Mission (KSUM) has launched a  Cross Sell digital business platform , providing a virtual marketplace for startups to showcase their products to industry.
The launch of Cross Sell business platform was part of KSUM’s high-profile ‘Big Demo Day’ monthly event for startups, offering a platform for the industry to tap into innovative and affordable products and services from the startup ecosystem.
Startups can display the brochure of their products on the platform, and if the products match with the requirement of the industry, the industrialists can interact with them in a win-win situation.
Besides, the industry can post their requirements on the Cross Sell business platform while startups will come forward with suitable solutions. The platform also offers an opportunity for investors and stakeholders to interact
M Sivasankar, Principal Secretary (Electronics and IT), Govt. of Kerala, launched the platform, www.business.startupmission.in, which facilitates enrolling of both startups and industry., saying: “It is a very big leap  in that  we are providing entire services to entire stakeholders. It’s also a very big day as it is happening during this phase of corona-induced disruption.”