May 24 2020: As lockdowns make work from home and relax at home, the new normal, it is worth reminding that India has its own homegrown video-sharing social networking platforms: Roposo.
Available in English and 10 Indian regional languages, the app enables users to express themselves and connect with others using short-form video content. Roposo’s video creation and editing tools allow users to share their life, showcase their hidden talents, and voice their opinion on relevant issues in their native language. The platform has more than 50 million users and serves more than 5 billion video views a month.
Says Naveen Tewari, Founder and CEO of InMobi Group which owns Roposo: “Social media platforms have a tremendous responsibility towards users, particularly the youth who might imitate social media trends to make an impression. Entertainment does not need to be based on violence, vulgarity, hate, cruelty or objectification of women. At Roposo we have chosen positive content and clean entertainment over sensational virality. Moderating objectionable content is challenging, but it is not rocket science. It is a choice that platforms need to make since it comes at the cost of growth. We have taken 3 years to grow our user base to more than 50 million in a responsible manner, while giving users a platform to showcase their talent using short-form videos. In fact, our families and friends are on Roposo which motivates us even further to keep the platform as clean as possible using technology, people and processes.”
When the internet spread to developing nations, it was like a text avatar of TV: another trend of 'apps' on 'smartphones' started to spread. These apps were developed in the US and China and were lifted-and-shifted to India. Features were force-fitted to 'Indian sensibilities' by-product managers who were having black coffee to wake up.Roposo, on the other hand, is a product of Indian minds.
At Roposo, we believe everyone wants to share themselves in their unique way, and they should feel comfortable in doing so. Just because 'lip-syncing' is trending, everyone need not start creating such content, a soulful poem recital would still work better for many. The Roposo channels create a variety of themes around which different communities are formed. These communities use the same Roposo camera tools in interesting and unique ways to express themselves. Our team is working very hard to make the Roposo camera simple but very powerful with contextual filters and quirky effects.
Roposo is now a platform where any creator gets indigenous camera tools and communities that they can identify and interact with, in their mother tongue:Hindi, Punjabi, Gujarati, Marathi, Kannada, Tamil, Telugu, Bengali, Malayalam, Arabic, Assamese, Odia or Urdu