||Bangalore, Mumbai, Delhi, head global outsourcing list; but 2nd tier cities lose out: Tholons.
Advisory, Investments and Research Firm – Tholons has ranked the world’s top 100 outsourcing destinations, placing Bangalore, India at the head of its list, followed by Mumbai and Delhi. Manila, Philippines comes in as number four and is rated , "BPO Capital of the World",followed by Chennai and Hyderabad. Dublin, Ireland pips Pune for position # 7 .
Tholons has identified Top 10 Established, Top 50 Emerging, and 40 Aspiring Global Outsourcing cities. Krakow, Poland( 11) leads the Emerging Cities list followed by Beijing(12). , Two cities have been promoted to Established Cities list. The winners are Cebu (Philippines) ranked number 9 and Shanghai (China) ranked number 10 - both have shown significant increase in service delivery maturity.
This year, Tholons has introduced the Point of Scale Resistance (POSR)SMIndex. POSR rates the respective Country or City's ability to Scale and Sustain a services business. Employability is a critical factor in growth of high value and specialized services.
Avinash Vashistha, Chairman & CEO, Tholons says, "Outsourcing destination's attractiveness has evolved over the years. Presently, being able to scale and sustain operation at attractive costs is the primary driver and the theme for Top 100 for 2010."
While the established locations are moving up the outsourcing ladder, the emerging cities are facing increasing competition. They need to differentiate and at times decouple themselves from the better known Tier 1 cities in a given country. The more relevant growth strategy today is "City" specific rather than "Country" centered.
Manuel Ravago, Research Director, Tholons notes, "Tier-II cities in established offshore nations like India and Philippines now face stiff competition from Tier-I cities from relatively newer outsourcing regions like Latin America, Eastern Europe and MENA.”
The so called Tier2 leaders in India have been overtaken by many global deesinations that were not even in the game a few years ago. Kolkata ( 23) ,Chandigarh (26) and Coimbatore ( 32) comes after Colombo (20), Cairo (14) and Prague (22).
A particularly striking case of reality belying hype and perception is Thiruvananthapuram which for too long has been complacently basking in the glory of Technopark “ The country’s first integrated hardware software park” which recently observed its 20th anniversary. At no 67, it is bettered by destinations which have sprung up in recent years – from Accra, Ghana (45) and Lima, Peru 966). Another Indian promise which has proved a let down in Mysore, trailing the world at no 91. The complete report and ranking is available on the Tholons website www.tholons.com or www.tholons100.com
Top 100 ranking:
3 Delhi (NCR)
4 Manila (NCR)
9 Cebu City
16Ho Chi Minh City
30Rio de Janeiro
76San Antonio, Texas
78Leeds (Yorkshire & Humber)
87St. Louis, Missouri
88Santa Rosa, Laguna (or Metro Laguna)
94Oklahoma City, Oklahoma
Dec 20 2010