Mumbai, March 6, 2020: Resso, the world's first social music streaming app, has come to India. Designed for a new generation of music enthusiasts, Resso offers an easy-to-use product experience that empowers users to discover, express and experience music in a new way.
Social sharing is at the core of Resso’s user experience with lyric sharing and the ability to express themselves through user generated conten. The app enables users to instantly connect with a larger community:
- Vibes allow users to uniquely express themselves by creating videos, gifs or pictures based on a song that they can share, along with lyrics
- Comments allows music enthusiasts with similar tastes to connect and engage with each other
- Lyric Quotes enable users to select and share their favourite lyrics and express their state of mind.
Says Hari Nair, Resso India's Head of Music Content and Partnership: "Resso is designed to revolutionize how users consume music by filling the longstanding gap between music streaming and interacting with other listeners. With the launch of Resso in India, our objective is to empower users to express themselves and connect with like-minded individuals through music.”
He adds: "The relationship between music and the listener is currently passive, with Vibes, Comments and other features, Resso aims to transform this through a new and compelling music streaming experience."
The app's library is divided by genres, sub-genres addressing the tastes of today's generation of music enthusiasts, who are increasingly clear about their likes, dislikes and interests. For example, genres are divided into alternative, experimental, fusion, post rock, indie rock while sub-genres have further been segregated into niches like - popgaze, bow pop, indie psych pop and ambient to name a few.
To provide users with a vast catalog of music, Resso has inked deals with major global, local and independent labels such as Sony Music Entertainment, Warner Music Group, Merlin and Beggars Group, T-Series, Saregama, Zee Music, YRF Music, Times Music, Tips, Venus, Shemaroo and regional majors such as - Speed Records, Anand Audio, Lahiri Music, Divo, Muzik 247.
One can download the basic app for free here. For extended features such as downloadable content, unlimited skips and high-quality audio, users can upgrade to a monthly premium subscription at Rs 99 for Android and Rs 119 for iOS.