New Delhi, February 29 2020: India’s leading B2B marketplace IndiaMART has achieved 100 million (10 crore ) registered users on the platform. Its 60 percent market share has seen a tenfold increase in the user base in the last six years.
Presently, 36% of the traffic on IndiaMART comes from the metro cities and the remaining 64% from tier 1, tier 2 and smaller towns. IndiaMART, with the aim of enabling even the smallest of businesses through a digital platform, has evolved itself into an end-to-end holistic solution with features like lead management system, cloud telephony, and payment facilitation system named Pay With IndiaMART. These simplified solutions have helped in making doing business easy for millions of businesses on the platform.
Coupled with these, IndiaMART launched voice search and vernacular features which have increased the ease-of-use quotient of the platform and has encouraged the people hailing from the remotest geographies of the country to leverage the digital medium in order to scale their business.
Says Dinesh Gulati, COO, IndiaMART InterMESH: “We have aimed at making IndiaMART a one-stop-shop for all the business needs and have strived for curating a platform that is simple and convenient for millions of MSMEs in India. IndiaMART has always been committed to make doing business easy. This has helped us in delivering an everlasting customer experience and service that has increased our userbase tenfold in just 6 years, that is from ( 10 million) 1 cr in 2014 to(100 million) 10 cr in 2020.”